In the United States (and Washington, D.C.), Maybelline New York is running the “Maybe It’s a Maybelline Sweepstakes”: enter online for a chance to win a Maybelline product + merch bundle valued at about $304.66. No purchase necessary and there are 12 total winners across four entry periods.
This giveaway is built for people who like “set it once and forget it” entries: you submit one entry per person (per email) for the entire sweepstakes, and then Maybelline runs four separate drawings during the year (entries do not roll over into the next period). If you follow brand promos, you’ll also want to browse new giveaways, ending soon, and closing this week.
Want to keep exploring without bouncing away? You can also check Instagram giveaways, Facebook giveaways, and more beauty prizes.
Quick summary (1 minute)
- What to do: complete the official entry form on Maybelline’s site (or via a Facebook/Instagram ad link).
- Prize: Maybelline New York product/merch selection (ARV $304.66) per winner.
- When: from January 16, 2026 to December 17, 2026 (Eastern Time).
- Winners: 12 winners total (3 per entry period), drawn on scheduled dates.
- Key rule: 1 entry per person per email for the entire sweepstakes (extra entries are void).
Key dates (sweepstakes timeline)
- Sweepstakes window: from January 16, 2026 at 12:00 AM Eastern Time to December 17, 2026 at 11:59 PM Eastern Time.
Entry periods, drawing dates, and notifications
There are four entry periods. You can only enter once for the entire sweepstakes, and your entry counts only for the period it’s received in (it does not roll over).
- Entry Period 1: January 16, 2026 – March 31, 2026 · Drawing: on or about April 8, 2026 · Notification: on or about April 15, 2026
- Entry Period 2: April 1, 2026 – June 30, 2026 · Drawing: on or about July 8, 2026 · Notification: on or about July 15, 2026
- Entry Period 3: July 1, 2026 – September 30, 2026 · Drawing: on or about October 7, 2026 · Notification: on or about October 14, 2026
- Entry Period 4: October 1, 2026 – December 17, 2026 · Drawing: on or about January 13, 2027 · Notification: on or about January 20, 2027
Quick tip: if you’re entering near a deadline, submit earlier in the day. Network hiccups or form errors can happen—and late entries won’t count.
Prize: what you can win
12 potential winners will each receive a selection of Maybelline New York products (chosen by the sponsor) with an Approximate Retail Value (ARV) of $304.66 per prize. Total ARV across all prizes is $3,655.92.
Heads-up: the prize is awarded “as is” (no substitutions or cash redemption), though the sponsor may replace all or part of a prize with something of equal or greater value. Winners are responsible for any applicable taxes and any costs not listed as included.
If you like this kind of bundle giveaway, you’ll probably also enjoy: beauty giveaways and gift card giveaways.
Who can enter?
- Eligible location: legal residents of the 50 United States (excluding Puerto Rico) and Washington, D.C.
- Age: at least 18 years old (or the age of majority in your state, whichever is older).
- Not eligible: employees of Maybelline New York and certain related companies/agencies, plus their immediate family/household members (as defined in the official rules).
Use real, accurate information. If your email bounces or details can’t be verified, you can lose the prize.
How to enter (step by step)
There are two ways you might reach the entry form. The action is the same: complete and submit the form. If you’re on mobile, normal data charges may apply.
- Go to the official entry page: Maybelline Promotions & Sweepstakes .
- If you see a Maybelline organic or promoted ad on Facebook or Instagram, you may also enter by clicking the link in the ad and completing the entry form (requires a Facebook/Instagram account).
- Fill out the entry form completely and submit before your entry period closes.
- Save a quick note for yourself (optional): the date you entered and the email you used. It helps if you later look for winner notifications.
Important: the sweepstakes is not sponsored, endorsed, or administered by Facebook or Instagram. Questions should go to the sponsor (per the official rules).
Entry limits + common ways people get disqualified
Hard limit (the big one)
Limit one entry per person, per email account, for the entire sweepstakes period (regardless of entry method). Any additional entries after the first are void. Entries do not roll over to the next entry period.
Common mistakes to avoid
- Trying to enter again in the next period (it won’t count).
- Using scripts, bots, macros, or automated entry tools (void/disqualification risk).
- Typos in your email (you may never receive the notification).
- Missing deadlines (entries must be received within the listed dates/times).
Looking for more promos that are “one-and-done” friendly? Browse new giveaways and filter by platform: Instagram or Facebook.
Drawings + winner notification
In each entry period, Maybelline selects three potential winners by random drawing from eligible entries received during that period (for 12 potential winners total). Odds depend on the number of eligible entries.
Potential winners are notified by email on or about the dates listed above and may need to complete eligibility paperwork within seven days. Also, if the sponsor contacts you, you may need to respond within 48 hours (per the official rules). If requirements aren’t met, the prize can be forfeited and an alternate winner may be selected.
Tip: check your spam/promotions folders around the notification dates. If you use multiple inboxes, make sure you’re checking the same email you used to enter.
Checklist to maximize your chances
Before you submit the form, quickly scan this:
- Right region: you live in the United States (excluding Puerto Rico) or Washington, D.C.
- One entry only: you haven’t entered earlier with the same email.
- Email is perfect: no typos (copy/paste carefully).
- Save proof (optional): screenshot the confirmation page if you see one.
- Calendar reminder: set a reminder for the relevant notification date for your entry period.
If you’re building your “giveaway routine,” this flow works well: new → ending soon → closing this week.
Official rules
Always review the official rules for full eligibility, entry requirements, and legal details:
Read the official rules on Maybelline.com
Privacy notes are included in the rules (Maybelline privacy policy + Notice of Financial Incentives).