Coca-Cola is running the “Roots & Recipes” Sweepstakes with a Grand Prize trip to the ESSENCE Festival of Culture® in New Orleans (plus swag bags). Enter online—one entry per day.
If you love the idea of a festival + New Orleans getaway, this promo is a fun one to watch. Coca-Cola’s “Roots & Recipes” Sweepstakes is built around a simple daily entry—and the headline prize is a 4-day/3-night trip to the ESSENCE Festival of Culture®, with a little spending money included.
Official entry page: https://www.coca-cola.com/us/en/offerings/coca-cola/roots-and-recipes-sweeps#promo
Want similar opportunities? Browse giveaways for United States and check prize hubs like Travel, Experiences, and Gift Cards.
Why this one stands out
Lots of sweepstakes are “nice-to-have” wins. This one is a full calendar moment: a major summer festival in New Orleans + hotel + flights + event passes. On top of that, the promo also includes smaller prizes (like an ESSENCE swag bag), which can be a nice bonus layer.
If you’re into music, culture, and travel-style rewards, this fits perfectly under Experiences (and yes, it also feels like a classic Travel sweepstakes).
How to enter
Entry is handled online during the promo window. You can access the form by scanning a QR code from promotional materials, or you can enter without a store visit by going directly to the official page and following the entry steps.
You’ll typically log in (or create) a Coca-Cola account, then tap/click to submit your entry. Limit: one entry per person, per day.
Quick tip: use an email you check often and keep your account details consistent. Most “missed winner emails” happen because of typos or inbox filters.
Eligibility and timing to know
This sweepstakes is open to legal residents of the U.S. (50 states + D.C.) and Canada (excluding Quebec), who are 18+ (or the age of majority where they live). The promo runs from Jan 15, 2026 to Mar 15, 2026 (ET).
If you’re in Canada, note that Quebec is excluded, and winners may have extra requirements (like a skill-testing question), depending on the official rules.
What you can win
The Grand Prize is promoted as a 4-day/3-night trip to the ESSENCE Festival of Culture® in New Orleans for the winner and up to three guests, plus a $2,000 USD gift card for incidentals (details and exact conditions are on the official page).
There are also First Prizes described as an ESSENCE swag bag (contents determined by the sponsor). Prize details can change, so always use the official page as the source of truth.