KitKat UK F1 Late Entry Draw: F1 merch bundles and key rules

What this promotion offers

The KitKat F1 campaign originally included weekly British Grand Prix ticket draws and a main Monaco Grand Prix draw. The first late-entry phase is different: it covers entries received from 27 April to 1 August 2026 and awards F1/KitKat merchandise bundles rather than the main travel prizes.

The official terms make the distinction important, because the earlier ticket and Monaco prize windows have separate deadlines and claim processes. If you discover the campaign late, check that you are entering the late-entry draw currently open to you.

Prize and main appeal

For the first late-entry draw, the official terms list two F1/KitKat merchandise bundles. The draw date is 4 August 2026, and winners are contacted by email within two working days of the relevant late-entry draw.

The value for users is that the campaign still has a live promotional route after the main race-ticket prize period has closed, but the prize type is narrower than the headline Formula 1 travel prizes.

Who can enter

Eligible participants must be 18+ and located in the UK, Republic of Ireland, Channel Islands or Isle of Man. Internet access and a promotional pack purchase are required.

The terms also set limits of one entry per person per day, one prize type per person and one prize type per household, so multiple-entry behaviour should be kept within the stated limits.

How to enter step by step

1. Buy an eligible promotional KitKat pack during the relevant period.
2. Scan the QR code or follow the official KitKat F1 entry route.
3. Submit the requested details before 23:59 on 1 August 2026 for the first late-entry draw.
4. Keep the promotional pack and receipt, because winners may need them during confirmation.
5. Monitor the email address used at entry after the 4 August 2026 draw date.

Dates, validation and important notes

The first late-entry draw covers entries from 00:00 on 27 April 2026 to 23:59 on 1 August 2026. The draw is scheduled for 4 August 2026.

• Winners are notified by email and the claim, confirmation and fulfilment process follows the methodology described in the official terms. Incorrect or missing confirmation evidence can lead to forfeiture.

Before you enter

Do not rely only on the broad F1 headline: the main Monaco and British Grand Prix ticket prizes belong to earlier phases. For this listing, the current focus is the late-entry merchandise draw.

• Use the official KitKat terms page before buying a pack specifically to participate, and keep all proof of purchase until the promotion is fully resolved.