What this promotion offers
The LACTAID Sunday Dairies sweepstakes is a 12-week social promotion built around Sunday ice-cream moments. Entries roll forward into later drawings until an entrant is selected and verified as a winner.
The official rules state that the sweepstakes is not sponsored, endorsed or administered by Instagram, even though the entry method uses Instagram actions.
Prize and main appeal
The campaign awards weekly prizes described as a year of LACTAID ice cream, fulfilled as product coupons. There are 12 corresponding weekly drawings during the promotion period.
For users, the attractive part is that eligible entries roll over into later weekly drawings, increasing usefulness of an early entry across the promotion period.
Who can enter
The sweepstakes is open to legal U.S. residents who are 18 years or older, except residents of Colorado, Louisiana, Minnesota, Nevada, New Jersey, Rhode Island and Tennessee, where the promotion is void.
Employees and related household members of the sponsor, administrator and related entities are excluded under the rules.
How to enter step by step
- Follow @LACTAID on Instagram.
- Like the LACTAID Sunday Dairies sweepstakes post.
- Comment on the post with the LACTAID ice cream flavour that would be your favourite.
- Include the required hashtag #LACTAIDSweepstakes.
- Keep your Instagram account accessible in case the administrator needs to contact you.
Dates, validation and important notes
The sweepstakes starts at 3:00 p.m. ET on 7 June 2026 and ends at 11:59 p.m. ET on 30 August 2026. The official rules list 12 weekly drawing periods with approximate drawing dates from 15 June through 1 September 2026.
- Once an entrant is selected and verified as a prize winner, they are not eligible for later drawings.
Before you enter
Check the state exclusions before entering. Also make sure your Instagram comment includes the required hashtag, because missing required elements can make an entry invalid.
Official rules and entry details
The linked official promotion is the reference used for eligibility, dates, entry limits, winner validation and prize fulfilment details in this update.
View official promotion →Frequently asked questions
How do I enter?
Follow @LACTAID, like the sweepstakes post, and comment with your favourite LACTAID ice cream flavour and #LACTAIDSweepstakes.
How many drawings are there?
The official rules list 12 weekly drawing periods and 12 weekly drawings.
Which states are excluded?
Colorado, Louisiana, Minnesota, Nevada, New Jersey, Rhode Island and Tennessee are excluded.
Is this run by Instagram?
No. The rules state that Instagram does not sponsor, endorse or administer the sweepstakes.