What this promotion offers
Culver’s Journey to Delicious is structured around weekly entry periods and a final drawing. The official prize list is specific: one $10,000 grand prize, a first runner-up prize with a $2,500 Culver’s gift card, a second runner-up prize with a $1,000 Culver’s gift card, and 90 weekly prize packs.
The weekly prizes include Culver’s and Coca-Cola branded items, making the campaign more substantial than a simple coupon offer.
Prize and main appeal
The biggest prize is a $10,000 check. The first runner-up receives a $2,500 Culver’s gift card plus the weekly-prize item set, while the second runner-up receives a $1,000 Culver’s gift card plus the same weekly-prize set.
Each weekly prize pack includes a long sleeve t-shirt, water bottle, keychain, tote bag, visor and Coca-Cola branded beach towel. The total ARV of all available prizes is listed at $20,514.08.
Who can enter
Eligibility is limited to residents of listed U.S. states, with age requirements that vary slightly by state: 18+ generally, and 19+ in Alabama and Nebraska.
Entrants must be members of Culver’s Delicious Rewards or join the program, unless using the official alternate method of entry described in the rules.
How to enter step by step
- Check the Journey to Delicious official rules and eligible states.
- Join or log in to Delicious Rewards.
- Complete the weekly challenge or entry action shown in the promotion.
- Use the alternate method of entry if you want to enter without making a purchase or completing an app-based action.
- Watch for winner communication and respond if selected.
Dates, validation and important notes
The campaign ends at 11:59 p.m. CT on 2 August 2026. Weekly prize odds depend on entries received during each weekly period, while the final prize odds depend on total entries received during the full promotion.
- Weekly prize winners remain eligible for the end-of-promotion prizes, but the rules limit weekly prizes to one per household.
Before you enter
Confirm your state is eligible before spending time on the weekly challenges. If you only want to enter the sweepstakes without a purchase, use the official alternate method rather than relying on a third-party repost.
Official rules and entry details
The linked official promotion is the reference used for eligibility, dates, entry limits, winner validation and prize fulfilment details in this update.
View official promotion →Frequently asked questions
What is the grand prize?
The official rules list one $10,000 grand prize fulfilled as a check.
How many weekly prizes are available?
There are 90 weekly prizes, with 10 awarded during each weekly entry period.
Do I need Delicious Rewards?
The main route uses Delicious Rewards, but Culver’s also publishes an alternate method of entry.
When does the promotion end?
It ends at 11:59 p.m. CT on 2 August 2026.