Wynplay

North American trade promotion with a RAM 2500 grand prize

Keys to Ride 2026: RAM 2500 grand-prize truck

Six business finalists receive a Las Vegas SEMA package, and one of them wins a 2025 RAM 2500 Laramie Mega Cab 4x4.

Keys to Ride targets automotive aftermarket resellers rather than the public at large. Qualifying wholesale purchases build entries throughout the year, and six verified finalists travel to SEMA in Las Vegas for the event that determines who receives the RAM truck.

Confirm trade eligibility first

  • Verify that the business account belongs to an eligible AAM member warehouse programme.
  • Track qualifying spend by the listed ARIES, CURT, Lippert, LUVERNE, RANCH HAND and UWS lines.
  • Make sure the business owner can attend the November finalist event.

Purchase entries are tied to participating product lines

The base formula awards one entry for every USD/CAD $1,000 in qualifying purchases from the six listed automotive-accessory lines. Spend records should match the eligible warehouse account and promotion period.

A purchase block involving at least three participating lines can trigger the published 25-entry bonus. Businesses should not assume that unrelated inventory or purchases through a non-member source count.

A mail-in method creates a genuine alternate route

The official rules include an alternate method that awards 25 entries for each compliant mail-in request. Each request must be prepared and mailed separately and meet the stated postmark and arrival deadlines.

The free route does not remove the reseller-business eligibility requirement. It changes how entries are earned, not who is allowed to participate.

The SEMA trip is part of the winner-selection process

Around six finalists are selected and must complete verification before attending the Las Vegas event. Each finalist package has a stated value of about USD $1,900 and includes the specified travel support.

The RAM 2500, with a stated MSRP of USD $78,540, is awarded to one finalist during the event process. Finalists who cannot travel or complete documents can lose the opportunity.

Build entries or use the mail route

  1. Earn one entry for every USD/CAD $1,000 in qualifying purchases from participating product lines during the promotion.
  2. Use the published bonus structure when USD/CAD $1,000 covers at least three participating lines, or follow the no-purchase mail-in method.
  3. If selected as one of six finalists, complete verification and attend the SEMA event where the grand-prize selection occurs.

Finalist and vehicle conditions

  • This is a trade promotion for eligible reseller businesses, not a general consumer sweepstakes.
  • The mail-in route awards 25 entries per compliant envelope and has a September postmark/receipt schedule.
  • One finalist receives the RAM 2500; the other five retain the finalist travel package but do not receive the vehicle.

Keys to Ride questions

Can ordinary consumers enter Keys to Ride?

No. It is limited to eligible automotive-accessory reseller business owners connected with the specified warehouse programmes.

What is the grand prize?

A 2025 Dodge RAM 2500 Laramie Mega Cab 4x4.

Is there a no-purchase route?

Yes. The rules provide a mail-in method, but the trade eligibility requirements still apply.

How many finalists are selected?

Six.

When does the purchase period end?

August 31, 2026.

Official rules and verification

The reseller eligibility, qualifying lines, six finalist packages and RAM 2500 prize were verified in the official Keys to Ride rules on June 25, 2026.

The organiser’s current official terms take precedence if dates, fulfilment details or eligibility are later corrected.

United States and Canada

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