Walkers Win Prizes Every Hour 2026: 68,689 prizes

Check eligibility before entering

• Be 18 or older and live in the United Kingdom or Republic of Ireland.
• Buy a listed promotional Walkers, Doritos or Wotsits pack.
• Keep the pack and its unique 12-character code for possible validation.

How to take part

1. Find the unique code in the best-before box of an eligible promotional pack.
2. Enter the code, name, email address and country on the official football promotion site.
3. Check the instant result and retain both the pack and winner emails until validation is complete.

The code and pack both matter

Entry requires a unique twelve-character code printed in the best-before box of a listed promotional pack. A code can be submitted only once, and the corresponding pack should be retained because the promoter may ask for it during verification.

The product list covers specific Walkers, Doritos and Wotsits flavours and sizes rather than every pack sold under those brands. Checking the pack for the campaign artwork and code is safer than assuming that a similar product qualifies.

Hourly wins operate only during the first phase

From May 11 through August 7, entries are accepted between 8 a.m. and 11:59 p.m. Winning moments are selected every hour. The first valid entry at or after an available moment receives the allocated instant prize, subject to validation.

That same entry also joins the grand-prize draw for two bank-transfer awards of £10,000, or the euro equivalent for a Republic of Ireland winner. The cash draw takes place shortly after the instant-win phase ends.

A different draw runs after August 7

Codes entered from August 8 through September 30 no longer participate in the hourly instant-win mechanic. They enter the wrap-up draw for one home viewing bundle containing a projector, screen, speaker and mini fridge.

Keeping the two phases separate prevents a common mistake: a valid code used in September can still enter the promotion, but it cannot win one of the earlier hourly prizes or the two cash awards.

Prize pool and claim deadlines

The instant pool includes thirty-six viewing bundles, FIFA World Cup 26 apparel and balls, 850 Deliveroo eGift Cards, and 67,000 Walkers multipacks. The two cash awards and one later viewing bundle complete the stated total.

Instant winners normally have fourteen days from initial contact to follow the claim instructions. Cash and wrap-up winners also face a fourteen-day response period. The maximum is one instant or wrap-up prize plus one grand prize per person.